Coke and pepsi in india issues ethics and crisis management case study

This also shows that at first they were not trying to do anything to improve their company. Both Coca-Cola and PepsiCo dealt with this crisis very poorly this first time. See any reason for mistrust, here?

Coke and Pepsi Case Study Essay Sample

These companies should have done their research and found that water is extremely sacred to them and these problems never would have risen. The third responsibility is ethics and this is just expected by society.

They would first apologize for the mistake then explain that they are taking action by reducing their usage of water in the plants, not polluting the water and soil, and not selling solid waste as fertilizer. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo.

They did not care about the pesticides or the sacred water they were overusing and polluting. Inissues were still arising but this time the two companies responded much better to the allegations from CSE and IRC.

The Coca-Cola Company Struggles with Ethical Crisis Case Study Essay

I feel like if Pepsi and Coke would have gotten involved from the beginning many of these allegations and issues never would have risen because they would have known a lot more about the people, culture, and community.

The only thing they knew how to do was deny all the allegations. This proved that they have nothing to hide which was very persuasive. Get Full Essay Get access to this section to get all help you need with your essay and educational issues.

The trade secret dispersion could have been reported to the FBI as soon as Pepsi reported it to them. Now that the companies have taken action in and have explained that they cut back on water usage in plants and pollution they need to continue with these actions as well as show their customers.

They claimed that these high levels of pesticide can cause cancer as well as birth defects and also harm nervous and immune systems if consumed over long periods of time. The issue management that began to arise with Coca-Cola and Pepsi in is that it is extremely difficult to go into another country and sell a product.

It is unethical to treat people that work for a company differently that have the same or better work ethics of another employee, the same people that work for an organization reflect the community that it does business in.

The government of Belgium ordered that all Coca-Cola products be recalled. The final lesson I think that can be learned here is the fact the neither company was really that involved in the community.

If any business wants to be successful they need to put their customers first and their company second. It is extremely important for them to see the progress for themselves to know that the company cares and is taking action.

Both companies changed their ways and showed their customers exactly what they were doing to improve themselves. See any reason for mistrust, here? If you cannot please your customers then you cannot have a business.

They also were accused of un-lawful marketing and distribution policies by other companies producing a probe by the governent, which found wrong doing by Coke. See this story, from the NY Times: This time the story is about Coke and Pepsi, and allegations that the versions of their products manufactured in India contain unacceptably high levels of pesticides.

These are both very important issues that Coke has been unable to manage in the past but should be at the top of their agenda.

Coke and Pepsi Case Study Essay Sample

These companies were also polluting the water and soil as well which in turn were polluting the crops and food being grown by farmers since the companies were selling their solid waste as fertilizer to farmers.

That is why it is so important for businesses to have cultural knowledge about the countries they enter because something that is not important to us may be the most important thing to another country.

The Center for Science and the Environment announced in August that drinks manufactured by Coca-Cola and PepsiCo in India contained on average more than 24 times the safe limits of pesticides, which could come from sugar, water and other ingredients.

The book explains that water is very sacred in India. In both cases Coca-Cola could have responded better. What should the companies have done differently in to address the water allegations?

The Center for Science and the Environment announced in August that drinks manufactured by Coca-Cola and PepsiCo in India contained on average more than 24 times the safe limits of pesticides, which could come from sugar, water and other ingredients. An international company like Coca-Cola has an ethical responsibility to ensure that they treat everyone equally and hire the right employees to ensure there is not breach of security.

What lessons does this case present for MNCs doing business in the global marketplace?Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo.

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Get started now! Stakeholder management, specifically management of consumers and government, is key to addressing these issues.

In fact, successful attempts to resolve the allegations faced by Coke and Pepsi involved both companies identifying ways to manage the expectations of both these stakeholders%(). figures also revealed that Pepsi had beaten Coke in terms of supermarket sales with its dominance of the vending machine and fountain outlets.

soft drink sales in the US had risen to the level of drinks per capita and Coke's market share had risen to 41% against Pepsi's 24%. Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management, crisis management, global business ethics, and stakeholder management.

Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Case Study Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management.

Rank order these in terms of their priorities for Coca-Cola and for PepsiCo.

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Coke and pepsi in india issues ethics and crisis management case study
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