They took in consideration their relationships with internal and external stakeholders by addressing their concerns and solving the issue using a systemic approach. Coca-Cola reached out to many different stakeholders, including government agencies, and conversation groups. The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation.
Yet, while they make this claim in a letter to the University of Michigan, they also note that they do not have any metering mechanisms in place to measure how much water is being recharged. We also are involved with the Water Footprint Network to develop standards and guidelines for water footprint accounting and to define the concept of water neutrality.
Apply the issue management life cycle process model to this case. It partnered with World Wildlife Fund, an environmental group, to support projects such as river conservation, rainwater collection and efficient irrigation. In your opinion, did TCCC respond appropriately to this issue?
If you are Coca-Cola, you just make it up. How to cite this page Choose cite format: But for this case the most important is the last, because of the public concern that the company contaminanting products and depleting fresh water resources.
How did TCCC use stakeholder engagement and dialogue to improve its response to this issue and what were the benefits of engagement to the company? Ultimately Coca-Cola took action by engaging the government agencies, conservation groups, and stakeholders to determine solutions that were agreeable to all.
The company reached out to stakeholders and various academic experts to seek advice to best resolve the water issue. Now that TCCC has experienced such repercussions for faulty business procedures, it seems they will not react so slowly in the future.
We estimate that in we replenished 23 percent of the water used in our finished beverages based on unit case volume. A study funded by Coca-Cola - which the campaign forced it to agree to - confirmed that Coca-Cola is a significant contributor to the water crises and one of its key recommendations is that Coca-Cola shut down its bottling plant - in Kala Dera in the state of Rajasthan - where the community has been campaigning against Coca-Cola.
It is often possible to reduce a water footprint, but it is generally impossible to bring it down to zero. The corporation continued within the life cycle and generated some options for its company to undertake. Forget water neutral, this would be water positive!
We discuss our product water footprint assessments and findings, our engagement on sustainable agriculture, and our Community Water Partnership CWP projects in 86 countries.
How did TCCC use stakeholder engagement and dialogue to improve its response to this issue, and what were the benefits of engagement to the company? The dialog with stakeholders was successful on many levels; many new initiatives were started, including the web-based tools to for benchmarking and best practices of peers.
In your opinion, did TCCC respond appropriately to this issue? Apply the issue management life cycle process model to this case. Although the company started operations in India init only had four rainwater harvesting structures in - definitely not a priority for the company.
The company reached out to stakeholders and various academic experts to seek advice to best resolve the water issue. The Coca-Cola Corporation utilized four out of the five processes within the management life cycle model.
Evidently, if you are Coca-Cola, you can conveniently choose to omit the most critical issues facing the company's use - or abuse - of water.Coca-Cola’s Water Neutrality Initiative Essay Words | 3 Pages.
Chan Stella ID: a 1.
In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation.
Coca-Cola's Water Neutrality Initiative. * Public issue – ‘is any issue that is of mutual concern to an organization and one or more of its stakeholders’, this according to the text Business and society.
The public issue in this case was concerning the quality of water TCCC was using, how safe if. Coca-Cola’s Water Conservation Project and the Influence of Stakeholder Engagement Abstract This paper discusses the case, Coca-Cola 's Water Neutrality Initiative, found in Lawrence and Weber (), describing the growing public issue that the Coca-Cola Company (TCCC) faced in the s.
Coca- Cola's Water Neutrality Initiative Coca-Cola company was the worlds largest beverage company, operating in more than Countries More than 70% of the company's revenue came from outside the USA. Coca Cola's Water Neutrality Initiative Essay.
It may even be advisable for the TCCC to relocate all or part of its business operations to eliminate the negative effects of political hostility. This falls under the TCCC’s strategic management ability to institute some type of issue management to correct the water problems they face.
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Search. -Demonstrated sense of Corporate Social Responsibility and implemented the issue management process. YOU MIGHT ALSO LIKE 43 terms. Global Business CH 2. 30 terms. Ch. 2 Managing.Download